Frequently Asked Questions

• What if I'm too busy to eat healthy and don't have time for exercise?

  Most busy businessman think about the cost instead of the outcome.

  This is the difference between those who LOSE with their body, and those who WIN.

  See, losers focus solely on the price they have to pay.

  They focus on what they don't want versus what they DO want.

  Winners, on the other hand, measure the payoff. The outcome. The results.

  When you work with us, you'll invest 3-4hrs per week following a tailor-made blueprint that will make you more money, make you look great naked, add 10-20+yrs to your lifespan—all while being seen as a real-life Super Hero in the eyes of your spouse, kids, and co-workers.

  When you view fitness through this lens, the answer to this question becomes simple and obvious.

  You can't afford NOT to make the time.

• Will I have direct access to a coach each day OR do I have to do it all by myself?

  The #1 reason we created this Hormone Reset coaching program is because all our best-selling DIY courses had such a low completion and success rate, which is why you will NEVER be left alone.

  We know from being in business 15+yrs there are two ways to succeed with transforming your body and life in record time:

  Mistakes or mentorship.

  With us, you get decades of experience, wisdom, expert coaching and guidance EVERY day to avoid all the silly mistakes that 94% of dieters make along the way.

  With our expert coaching and mentorship your results are not only guaranteed, we'll work with you until your fitness becomes part of who you are.

  We won't stop working with you until it's easy and automatic.

• I'm concerned this might be too expensive (or I won't be able to afford working with you). Should I still book a strategy call?

  If there's one thing I can relate to, it's this because I was in your shoes when I hired my very first coach in 2011.

  In fact, I risked it all and put $24k on a credit card when I literally had NOTHING. I was at rock bottom.

  But it ended up being the best decision of my life, because less than two years later, I scaled my digital marketing business, selling over $5 million worth of my eBook courses.

  All because I invested money I didn't have into a coach.

  People often complain of how expensive it is to eat nutritious food, forget how expensive illness is.

  People who complain of how fitness, or lifting weights, is dangerous or time consuming, forget the price they pay for being WEAK… or how time-consuming waiting in a doctor's office is.

  People who complain of the expense, often overlook and forget how these short-term costs pay LONG TERM dividends.

  So, if you think getting and staying in great shape is expensive, always remember the long-term price of disease.

  Most high performers we work with end up doubling, even tripling, their bottom-line revenue, because our fitness plan leaks over like a faucet of discipline into every other area of their lives.

  Bottom line: the financial expense should be viewed as an investment because it's a fraction of the cost of dying 10-20yrs before you're supposed to.

• I've been burned by other weight loss scams before. How do I know this won't be more of the same?

  Welcome to the club.

  We've all been burned - whether it was a bad relationship, a bogus supplement, a crash diet, or investing in a course or coaching program.

  The truth is there are great coaches and programs, and there are terrible ones, just like there are great—and not-so-great—men and women from EVERY profession out there.

  However, do you really think I would still be in business since 2008 as a three-time online best-selling author with over 512,000+ eBook courses sold, while spending 6yrs as a C-level executive for two 8-figure health companies, if I wasn't one of the best in the business?

  My reputation and track record speaks for itself.

  See, if you let one bad experience prevent you from the potential good one, then you get burned TWICE. Once by allowing that one bad move, and second by letting it control your next decision.

  Don't let it burn you twice, because if you're really serious about seeing a 6-pack when you look in the mirror naked, while living 10-20yrs longer, you're eventually going to have to build these habits whether you work with us or not.

  So might as well work with a coaching team that has a great reputation… who actually cares about you and your success… and who's going to get you there faster, right?

  Have a look at all our testimonials on this page, and you'll see we're legit, authentic, and transparent, which is another reason why your results are 100% guaranteed.

• How is this different than working 1-on-1 in person with a local personal trainer?

  While there are some amazing personal trainers out there, the main difference between them and us, is we don't count reps, we measure results.

  We don't train you, we coach you, so we're not here to count reps, and then rush to our next client to count more reps.

  We are here to get you results until you build a lifestyle.

  A personal trainer might give you a great workout for 45-60 minutes, but what about the other 23 hours of your day?

  That's where we come in as your expert accountability coaches, so you get your questions answered any time of day.

  So, if an obstacle gets in your way, or an unexpected challenge comes up, we're there to coach, guide, and redirect so you never fall off track.

  Then, if you do stumble and fall down, we're there to pick your ass back up, dust you off, and keep you in the game.

  What about the cost difference?

  Well, a truly GREAT trainer is going to charge at-least $100-150 per session, which will run you $1,200 to $1,800 per month. And if they're worth a shit, their schedule is full from sunup to sundown stacked with clients.

  So, you get your 45-60 minutes of rep counting, and then they scramble to their next client. I know firsthand because I used to train 60 client hours every week, until I burned out, and eventually quit.

  Now, can you hire a trainer for less?

  Of course, you can, but we all know you get what you pay for. And while I'm sure their intentions are in the right spot, they're really more of a rep counter vs a coach.

  Not to mention, most trainers are young, so they literally have NO clue about your age category, your hormones, or your busy ass lifestyle.

  We also have many clients who use a personal trainer to follow our customized fitness plan, so using a trainer in conjunction with our coaching is also a great alternative.

• Can I still eat pizza, cake, and drink alcohol?

  YES.

  In fact, eating cheat food is actually mandatory, because when you follow our proven blueprint, it will increase fat-burning every week simply because of the strategy.

  It's all about "timing" things properly, which we customize for each client.

  And while we don't encourage boozing it up all the time, we specifically designed my Hormone Reset Solution to help you quickly lose stubborn fat—WITHOUT feeling like you're having a funeral for your social life.

  So you'll still be able to enjoy your favorite cocktails every week.

  We just ask that you follow our Cheat Day Tricks, along with our Drink Booze—Burn Fat Cheat Sheet.

• What if I'm unmotivated and hate to exercise?

  Here's the raw, honest truth you have to accept and embrace if you want to be ELITE in your body.

  At first, it will probably SUCK because ANY new habit is always painful at first. But then, after a week or two there's a shift.

  All of sudden, the physical, the mental, and the hormonal benefits that happen during, and after the workout, begin to start feeling pleasurable.

  So, your brain starts to change the negative associations into positive associations. You start becoming hooked on the process, because your mind now knows the positive outcome.

  We call this the Law of Association, and this is how we'll help you build habits that last a lifetime.

  As these new habits build, they turn into rituals, and then eventually become part of your daily DNA, and part of your identity.

  One of the biggest obstacles for men like us, is staying motivated for training, because we're so busy with business and family obligations fitness often takes a backseat.

  We'll show you how to create a positive addiction to your fitness plan so you can 10X the ROI on every other area of your life.