Frequently Asked Questions

• What if I'm too busy to eat healthy and don't have time for exercise?

  Most busy businessman think about the cost instead of the outcome.

  This is the difference between those who LOSE with their body, and those who WIN.

  See, losers focus solely on the price they have to pay.

  They focus on what they don't want versus what they DO want.

  Winners, on the other hand, measure the payoff. The outcome. The results.

  When you work with us, you'll invest 3-4hrs per week following a tailor-made blueprint that will make you more money, make you look great naked, add 10-20+yrs to your lifespan—all while being seen as a real-life Super Hero in the eyes of your spouse, kids, and co-workers.

  When you view fitness through this lens, the answer to this question becomes simple and obvious.

  You can't afford NOT to make the time.

• Will I have direct access to a coach each day OR do I have to do it all by myself?

  The #1 reason we created this Hormone Reset coaching program is because all our best-selling DIY courses had such a low completion and success rate, which is why you will NEVER be left alone.

  We know from being in business 15+yrs there are two ways to succeed with transforming your body and life in record time:

  Mistakes or mentorship.

  With us, you get decades of experience, wisdom, expert coaching and guidance EVERY day to avoid all the silly mistakes that 94% of dieters make along the way.

  With our expert coaching and mentorship your results are not only guaranteed, we'll work with you until your fitness becomes part of who you are.

  We won't stop working with you until it's easy and automatic.

• I'm concerned this might be too expensive (or I won't be able to afford working with you). Should I still book a strategy call?

  If there's one thing I can relate to, it's this because I was in your shoes when I hired my very first coach in 2011.

  In fact, I risked it all and put $24k on a credit card when I literally had NOTHING. I was at rock bottom.

  But it ended up being the best decision of my life, because less than two years later, I scaled my digital marketing business, selling over $5 million worth of my eBook courses.

  All because I invested money I didn't have into a coach.

  People often complain of how expensive it is to eat nutritious food, forget how expensive illness is.

  People who complain of how fitness, or lifting weights, is dangerous or time consuming, forget the price they pay for being WEAK… or how time-consuming waiting in doctor's office is.

  People who complain of how fitness, or lifting weights, is dangerous or time consuming, forget the price they pay for being WEAK… or how time-consuming waiting in a doctor's office is.

  So, if you think getting and staying in great shape is expensive, always remember the long-term price of disease.

  Most high performers we work with end up doubling, even tripling, their bottom-line revenue, because our fitness plan leaks over like a faucet of discipline into every other area of their lives.

  Bottom line: the financial expense should be viewed as an investment because it's a fraction of the cost of dying 10-20yrs before you're supposed to.

• I've been burned by other weight loss scams before. How do I know this won't be more of the same?

  Welcome to the club.

  We've all been burned - whether it was a bad relationship, a bogus supplement, a crash diet, or investing in a course or coaching program.

  The truth is there are great coaches and programs, and there are terrible ones, just like there are great—and not-so-great—men and women from EVERY profession out there.

  However, do you really think I would still be in business since 2008 as a three-time online best-selling author with over 512,000+ eBook courses sold, while spending 6yrs as a C-level executive for two 8-figure health companies, if I wasn't one of the best in the business?

  My reputation and track record speaks for itself.

  See, if you let one bad experience prevent you from the potential good one, then you get burned TWICE. Once by allowing that one bad move, and second by letting it control your next decision.

  Don't let it burn you twice, because if you're really serious about seeing a 6-pack when you look in the mirror naked, while living 10-20yrs longer, you're eventually going to have to build these habits whether you work with us or not.

  So might as well work with a coaching team that has a great reputation… who actually cares about you and your success… and who's going to get you there faster, right?

  Have a look at all our testimonials on this page, and you'll see we're legit, authentic, and transparent, which is another reason why your results are 100% guaranteed.

• How is this different than working 1-on-1 in person with a local personal trainer?

  While there are some amazing personal trainers out there, the main difference between them and us, is we don't count reps, we measure results.

  We don't train you, we coach you, so we're not here to count reps, and then rush to our next client to count more reps.

  We are here to get you results until you build a lifestyle.

  A personal trainer might give you a great workout for 45-60 minutes, but what about the other 23 hours of your day?

  That's where we come in as your expert accountability coaches, so you get your questions answered any time of day.

  So, if an obstacle gets in your way, or an unexpected challenge comes up, we're there to coach, guide, and redirect so you never fall off track.

  Then, if you do stumble and fall down, we're there to pick your ass back up, dust you off, and keep you in the game.

  What about the cost difference?

  Well, a truly GREAT trainer is going to charge at-least $100-150 per session, which will run you $1,200 to $1,800 per month. And if they're worth a shit, their schedule is full from sunup to sundown stacked with clients.

  So, you get your 45-60 minutes of rep counting, and then they scramble to their next client. I know firsthand because I used to train 60 client hours every week, until I burned out, and eventually quit.

  Now, can you hire a trainer for less?

  Of course, you can, but we all know you get what you pay for. And while I'm sure their intentions are in the right spot, they're really more of a rep counter vs a coach.

  Not to mention, most trainers are young, so they literally have NO clue about your age category, your hormones, or your busy ass lifestyle.

  We also have many clients who use a personal trainer to follow our customized fitness plan, so using a trainer in conjunction with our coaching is also a great alternative.

• Can I still eat pizza, cake, and drink alcohol?

  YES.

  In fact, eating cheat food is actually mandatory, because when you follow our proven blueprint, it will increase fat-burning every week simply because of the strategy.

  It's all about "timing" things properly, which we customize for each client.

  And while we don't encourage boozing it up all the time, we specifically designed my Hormone Reset Solution to help you quickly lose stubborn fat—WITHOUT feeling like you're having a funeral for your social life.

  So you'll still be able to enjoy your favorite cocktails every week.

  We just ask that you follow our Cheat Day Tricks, along with our Drink Booze—Burn Fat Cheat Sheet.

• What if I'm unmotivated and hate to exercise?

  Here's the raw, honest truth you have to accept and embrace if you want to be ELITE in your body.

  At first, it will probably SUCK because ANY new habit is always painful at first. But then, after a week or two there's a shift.

  All of sudden, the physical, the mental, and the hormonal benefits that happen during, and after the workout, begin to start feeling pleasurable.

  So, your brain starts to change the negative associations into positive associations. You start becoming hooked on the process, because your mind now knows the positive outcome.

  We call this the Law of Association, and this is how we'll help you build habits that last a lifetime.

  As these new habits build, they turn into rituals, and then eventually become part of your daily DNA, and part of your identity.

  One of the biggest obstacles for men like us, is staying motivated for training, because we're so busy with business and family obligations fitness often takes a backseat.

  We'll show you how to create a positive addiction to your fitness plan so you can 10X the ROI on every other area of your life.

With so much hype, noise, quick fixes, scams, and misinformation on the internet it makes it easier than ever for trainers, coaches, and course creators to take advantage of people and rip them off.

I mean, you don't know me from the next fitness influencer you see when scrolling your feed, so you have every right to be asking this question.

First and foremost, I'm a proud husband, father, and papa to 10 grandkids, a devout believer in God, and a passionate health and fitness professional. I'm a born and raised Michigander.

I first started my professional fitness career over two decades ago when I placed 1st Runner-Up Grand Champion in the world-renowned Body-for-Life® transformation contest with over 23,000 contestants way back in 1998.

That's when I realized being elite in my body wasn't just about physical change, after I finally won a long, hard, heart-wrenching five-year custody battle over my daughter, Jordan.

By the end of the contest, I finally had joint-legal-custody-rights, and she was actively part of my life again.

But the positive changes showed up EVERYWHERE else too.

I had paid off all my bad debt, mended broken relationships, landed a new career, was surrounded by new, like-minded friends and mentors—and found my passion in life.

"For the first time, I realized fitness is the
secret to unlocking our full potential in life."

I then went on to be featured as an authority and expert by the industries top media outlets such as ESPN, Oxygen Fitness, and the once famous Muscle Media magazine.

I know from over 23+ years of real-world experience that fitness fuels my drive to be successful in other areas such as being a better husband, parent, grandpa and entrepreneur.

My deepest desire in life is to help other high performing men have this same epiphany.

Here are a few more quick facts:

• After placing 1st Runner-Up in the Body-for-Life® contest, I was a Fitness Model Competitor: World Natural Sports Championships (WSNO) 2nd Place, and that led to me being awarded "Most Fit" Health & Fitness Pro OVER 40 by Club Solutions Magazine.
• I became an entrepreneur in 2005 and took my very first business, a personal training studio, to #8 in the world out of 380+ franchises helping local residents in Ann Arbor transform their bodies and lives.
• My first start up health company, Get Lean After 40™, sold over 512,000+ diet and exercise eBook Courses, made me a 3-Time Best-Selling Online Author, and scaled to over $5M per year with less than a 10 person team.
• For a 6yr stint I was the highest paid C-Level Executive of an 8 figure health company. Through that journey I realized the dire need for high performing men in their 40s & 50s to have a proven roadmap to be elite in their body, so I walked away from my prestigious salary to build what you’re learning about on this page.
• I married into a hockey family over 17yrs ago, our oldest son is now the head coach of Michigan hockey, so needless to say, my wife Karen and I are beyond proud.
• My favorite pastime is playing with my grandkids and being a Papa has been the catalyst and inspiration to start this new chapter in my life of helping other men become a real life Super Hero to their families, friends, and co-workers.

Within this last several years, my relationships, credibility, and expertise has also helped me gain the attention of some of the world's most famous celebrities.

So the question becomes, can you trust me?

That's obviously something you have to decide for yourself, but one thing I know to be 1000% true when it comes to fitness and getting shredded beyond your 40s and 50s—I'm the best in the business. Period.

I'm far from perfect, and have made my fair share of mistakes and stupid decisions over the years, but my integrity and reputation mean everything to me, and I promise I'll never let you down.

No matter what, I still stay true to my roots as a self-proclaimed "hillbilly from the backwoods Birch Run, Michigan", who loves God and family first.

If you're still skeptical, go to our YouTube channel, The Ripped Grandpa and watch all our amazing FREE content videos we've put out over the years helping elite men like yourself shed stubborn fat—without the B.S. Watch, listen, then decide.

Of course!

That's part of our secret sauce and what makes working with us so powerful and effective.

If you're relying on a one man show, it's a huge indication the level of attention, service, and results you get will greatly suffer.

Instead, with us, you get VIP Concierge Fitness Coaching by gaining access to my World-Class C-Level Team.

So, not only do you get my 23+yrs of experience, you also get support for EVERY area of your fitness journey.  

Including:

• Daily accountability check-ins
• Real time feedback and support
• Blood panel analysis
• Hormone optimization assessment
• Customized meal planning, meal timing, and macro plan
• Customized training plan
• Your own personal Client Success Manager

Here's our team of seasoned veterans who will support you on your journey guaranteeing your fastest fat loss results—ever.

Shaun Hadsall CET

CEO & Founder

Certified Exercise Technologist™
WSNO Fitness Model
3-Time Best Selling Nutrition Author
Hormone-Optimization Specialist™
Grandpa of 10 👑

Terrill Harris

Customer Support Manager

Head Fat Loss Coach
AFC Nutrition Coach Certification™
Hormone-Optimization Specialist™
Mom Life 👩🏼

Rich Cirminiello MS

Coaching Manager & Director

Masters Degree: Seton Hall-Business Management
GL40 Certified Peak Performance Expert™
Documentary Guru 🎥

Forrest Stroud

CTO - Chief Technology Officer

Metabolic Conditioning Pro
Fitness App Specialist
Elite Spartan Racer 🏅